![]() So, we build our entire arcade around the HOLOGATE ARENA. In fact, we make sure that the HOLOGATE ARENA is in the best positions in our locations. “We give the Hologate ‘Arena’ prime, prime real estate. Andretti’s makes sure that the attraction is fully visible to everyone that walks into the FEC. The careful placement of the HOLOGATE ARENA attractions is one big reason for the phenomenal numbers. You want people to see it and experience it in the middle of the floor.” “The HOLOGATE ARENA is not the type of attraction you can put up against a wall and hope that people find it. With such an open design, Hamann also knew how important the placement of the attraction was. Andretti’s broke even and started profiting on their HOLOGATE ARENA’s in less than 5 months due to their thoughtful strategies. The high annual revenue of HOLOGATE ARENA helps generate a fast ROI. When speaking about the annual revenue of each Andretti’s HOLOGATE ARENA attraction, Hamann said, “I do know that they all do between $300,000 and $400,000 a year.”īetween their multiple locations, HOLOGATE ARENA’s brings in millions of dollars for Andretti’s annually. In fact, these locations are some of the highest performing HOLOGATE ARENA’s in the world. ![]() So far, HOLOGATE ARENA has produced incredible numbers across all Andretti locations. “We have polled our customers and 95% of them said they would do it again.” HOLOGATE ARENA Results at Andretti’s Once players experience HOLOGATE ARENA, they almost always want to come back with their friends and check out the other game options. HOLOGATE ARENA is also an attraction that draws a high number of repeat plays. “When you look at revenue per square foot, nothing can beat it.” The small footprint and high revenue potential of HOLOGATE ARENA were important factors for Hamann. At a large FEC like Andretti’s, every square foot of space must be utilized carefully to maximize efficiency. “I love the idea that it wasn’t enclosed, and that attracts people.” FEC customers have the opportunity to watch other players experience HOLOGATE ARENA and see what it’s about, which draws more people to the attraction.Īnother key feature about HOLOGATE ARENA is the small footprint of the attraction. One of the first things that stood out to Hamann about the HOLOGATE ARENA was the open concept of the attraction. After seeing how successful it was in his one facility, he started adding HOLOGATE ARENA’s to all of his locations. He purchased the HOLOGATE ARENA unit directly off the show floor because he wanted to be the first North American facility to have the attraction. Hamann was impressed with the immersive experience that HOLOGATE offered. Hamann began doing research for potential virtual reality solutions during the IAAPA Expo in 2017. “Virtual Reality is becoming an essential part of the attraction mix.” “We believe virtual reality is becoming an essential part of the attraction mix for any FEC, regardless of the size.” Hamann took note of the growing popularity of virtual reality and knew Andretti’s could benefit from its rise. “The purpose for us is to maintain and continue the legacy of the Andretti family while providing superior service and superior entertainment for families to spend time together.” Selecting a Virtual Reality Vendorįor Andretti’s, superior entertainment means constantly exploring new attractions to entertain new and existing customers. “We are not in this for the money,” explained Eddie Hamann, Managing Member for Andretti’s. While Go-Karts are their feature attraction, their FECs also include arcades, ropes courses, laser tag, bowling, and event spaces.Įven with their extensive offerings of attractions, Andretti’s wanted to make sure the customer experience remained the priority. Today, Andretti’s also has locations in Marietta, GA Orlando, FL San Antonio, The Colony, and Katy, TX and opening soon in Buford, GA. The first Andretti Indoor Karting & Games corporate facility was opened in Roswell, Georgia in 2001. Andretti Indoor Karting & Games saw the power of virtual reality and wanted to leverage this growing trend to generate more revenue. Advances in technology and design have allowed virtual reality to become a leading attraction option with a small footprint and a fast ROI. In the last few years, virtual reality has become one of the premier attractions for family entertainment centers (FEC).
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